We believe privacy is a right, not a checkbox. This page explains exactly what data we collect, why we collect it, and how you can control it — in plain English.
Effective date September 1, 2026
Last updated September 1, 2026
The short version
Here's what matters most.
Your data belongs to youYou can access, correct, or delete your data at any time — just ask us.
We collect only what we needAccount details, delivery address, order history, payment info. Nothing more.
We never sell your dataWe do not sell or rent your personal information to third parties. Ever.
We protect what you shareEncrypted storage, secure payment processing, limited internal access.
01
Who we are
novoGlobal — who is responsible for your data
novoGlobal is a China shopping agent platform operated by ChicExpress, an international logistics company. When you use novoGlobal — whether to place orders, create an account, or browse our website — we act as the data controller responsible for the personal information you share with us.
This Privacy Policy applies to all services offered through novoglobalshipping.com and any associated mobile or desktop applications, across all devices.
Our address
CHIC EXPRESS INTERNATIONAL LOGISTIC (HK) LIMITED RM11, 13/F BLK C, Wong King Industrial Building 192–198 Choi Hung Road, San Po Kong Hong Kong Email: support@novoglobalshipping.com
02
What we collect
The information we collect from you
We only collect information that's necessary to provide our service. Here's exactly what that includes:
Account information
Name, email address, and password when you create an account. You may also register via Google — in that case we receive your name and email from Google with your permission.
Delivery address
Your shipping address, including country, city, street, postal code, and phone number. Required to complete international delivery via ChicExpress.
Payment information
We do not store your full card number. Payments are processed by secure third-party processors (Stripe or equivalent). We only retain the last 4 digits, card type, and billing country for reference.
Order information
Product links you submit, item descriptions, declared values, order history, inspection photo approvals, and your communication with our team regarding orders.
Technical & usage data
IP address, browser type, device type, operating system, pages visited, and time spent on pages. This helps us improve our service and detect security issues.
Communications
Messages you send us via email, live chat, or contact forms. We keep these to help resolve disputes, improve support quality, and follow up on your requests.
03
Why we collect it
How we use your information
Every piece of information we collect has a specific purpose. We do not use your data for anything other than what is listed here:
To process and fulfil your orders — purchasing from Chinese sellers, receiving and inspecting your items, and coordinating international shipping via ChicExpress.
To communicate with you — order updates, inspection photos, shipping notifications, support responses, and account-related emails.
To process payments — charging your wallet or card securely for orders and shipping, and issuing refunds where applicable.
To maintain and improve our service — analysing how users interact with our platform to fix problems and build better features.
To protect against fraud and abuse — detecting unusual activity, verifying identities where required, and complying with legal obligations.
To comply with legal requirements — customs declarations, export compliance, and applicable data protection laws.
We never use your data for advertising
We do not sell your data to advertisers, share it for targeted advertising purposes, or use it to build advertising profiles. Your data stays within novoGlobal and is used only to serve you.
04
Who we share with
Third parties who may receive your data
We share your information only where necessary to fulfil your order or comply with legal requirements. We do not sell or rent your personal information to any third party.
Payment processors
We use PCI-compliant payment processors to handle transactions securely. They receive your payment details directly and are bound by their own privacy policies and data protection standards.
CHIC EXPRESS INTERNATIONAL LOGISTIC (HK) LIMITED
Your delivery name, address, and phone number are used to create and track your shipment. ChicExpress is our own logistics company and operates under the same privacy standards as novoGlobal.
Chinese sellers
When we purchase on your behalf, the seller receives only the information needed to process the domestic order — typically item details and our China warehouse address. Your personal address is never shared with sellers.
Legal authorities
We may disclose your information when required by law, court order, or government authority — for example, for customs declarations or fraud investigations. We will notify you where legally permitted to do so.
05
Cookies
How we use cookies and similar technologies
Cookies are small files stored on your device that help our website work correctly and remember your preferences. We use the following types:
Essential cookies
Required for the site to function — keeping you logged in, maintaining your cart, and processing payments. These cannot be disabled.
Analytics cookies
Help us understand how visitors use our site — which pages are most visited, where users drop off, and how to improve the experience. We use privacy-respecting analytics tools.
Preference cookies
Remember your language, currency, and other settings so you don't have to re-enter them every visit.
You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of our service.
06
International transfers
Where your data is processed
novoGlobal operates internationally — our servers and operations span China and other countries. When you use our service, your data may be transferred to and processed in countries that have different data protection laws to your own.
Where such transfers occur, we ensure appropriate safeguards are in place — including standard contractual clauses and equivalent protection measures — to keep your data safe regardless of where it's processed.
How we justify processing your data
In line with the Data Protection Principles of the PDPO, we only collect and use your data for the purposes we've notified you of (or directly related purposes) — including fulfilling your orders, improving our service, and complying with customs and export obligations.
07
Data retention
How long we keep your information
We keep your data only as long as necessary to provide our service or meet legal requirements:
Account data — kept for as long as your account is active. If you close your account, we delete your personal data within 30 days, subject to legal retention requirements.
Order history — retained for 7 years to comply with tax, customs, and accounting obligations.
Payment records — kept for 7 years as required by financial regulations.
Communications — support messages and emails are kept for 2 years to assist with disputes or follow-up queries.
Technical logs — retained for up to 12 months for security and performance monitoring.
08
Security
How we protect your information
We take security seriously. Here's what we do to protect your data:
Encryption in transit — all data transferred between your device and our servers is encrypted using TLS (HTTPS).
Encrypted storage — sensitive data including passwords and payment references are stored in encrypted form.
Access controls — only authorised team members can access personal data, and only the minimum required for their role.
PCI-compliant payments — full card numbers are never stored on our servers. All card processing is handled by certified payment processors.
Security monitoring — we monitor for unusual activity and potential security incidents.
If something goes wrong
In the event of a data breach that affects your rights, we will notify you without undue delay and report to relevant authorities as required by applicable law.
09
Your rights
What you can ask us to do with your data
You have rights over your personal data. You can exercise any of these at any time by contacting us at support@novoglobalshipping.com.
Right to access
Request confirmation of whether we hold your personal data, and obtain a copy of it.
Right to correct
Ask us to fix any inaccurate or outdated personal data we hold about you.
Opt out of direct marketing
Ask us to stop using your data for direct marketing at any time, free of charge.
Know our data practices
Request information about the kinds of data we hold and our policies for handling it.
Deletion requests
While the PDPO does not grant a general right to erasure, you may still ask us to delete your account and associated data, and we will do so unless we are required or permitted to retain it (for example, for legal, accounting, or dispute-resolution purposes).
We respond within 40 days
Data access requests are handled as soon as practicable and, in any case, within 40 days of receipt, in line with the PDPO. Correction and other requests are handled promptly.
10
Children's privacy
Our service is not for children under 16
novoGlobal is not directed at children under the age of 16, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us at support@novoglobalshipping.com and we will delete it promptly.
11
Policy changes
How we'll tell you if this changes
We may update this Privacy Policy from time to time as our service evolves or regulations change. When we do:
We will update the "Last updated" date at the top of this page.
For significant changes, we will notify you by email or through a prominent notice on our site at least 14 days before the change takes effect.
Continued use of novoGlobal after changes take effect constitutes acceptance of the updated policy.
12
Applicable law
Which laws this Policy is based on
We are committed to protecting your personal information, and the rights set out in this Policy reflect your rights under applicable laws.
Applicable laws, for the purpose of this Policy, means:
the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) ("PDPO"), which governs the collection, holding, processing, and use of personal data in Hong Kong;
the Data Protection Principles ("DPPs") set out in Schedule 1 to the PDPO; and
to the extent applicable, any subsidiary legislation, codes of practice, or guidance issued by the Office of the Privacy Commissioner for Personal Data ("PCPD"), and any other applicable data protection laws or regulations.
If you're based outside Hong Kong
We recognise that as an international business, some of our customers are resident in jurisdictions other than Hong Kong. In certain circumstances, the local laws of these jurisdictions may, by way of their application, afford you rights in respect of the personal data you provide to us. We anticipate that the rights set out in this Policy also provide you with such protection in relation to your personal information. Please email our Data Protection Officer at privacy@novoglobalshipping.com to discuss any additional questions you may have.
13
Contact us
Questions about your privacy?
If you have any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us:
CHIC EXPRESS INTERNATIONAL LOGISTIC (HK) LIMITED RM11, 13/F BLK C, Wong King Industrial Building 192–198 Choi Hung Road, San Po Kong Hong Kong
Right to complain
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Office of the Privacy Commissioner for Personal Data ("PCPD") — Hong Kong's independent data protection authority — or, if you are based elsewhere, with your local data protection authority.
Questions about your data?
We respond to all privacy requests within 40 days.